The Taylor Swift Approach to Community Management: Building Fandoms, Not Just Followingsby@aryawrites
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The Taylor Swift Approach to Community Management: Building Fandoms, Not Just Followings

by Arya Sharan5mFebruary 8th, 2024
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Taylor Swift set the gold standard for personal engagement. SaaS companies can mirror this by granting exclusive access to webinars, beta testing opportunities, or sneak peeks into upcoming features. Moving beyond automated customer service responses to genuine, personalized interaction could transform user perceptions from mere service users to valued community members.
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Arya Sharan

Arya Sharan

@aryawrites

Leading Content & Community at Attentive.ai by day, reading & updating my Letterboxd at night.

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Arya Sharan HackerNoon profile picture
Arya Sharan@aryawrites
Leading Content & Community at Attentive.ai by day, reading & updating my Letterboxd at night.

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