Brand Strategy for a Web3 Startup - Raise Your Value and Visibility in the Web3 Space

Too Long; Didn't Read

Most startups, especially in Web3, are made by tech guys and extremely fast. There are no brand or marketing experts, but they must start communicating with potential users on social media or at events. If you start your public communications process, you can find that it needs a clear branding, marketing and communication strategy. In this article, I explain how early-stage Web3 startups can work with a brand strategy and what to do if your budget is limited. Brand strategy is closely related to business strategy and affects product and user interaction. Before building a brand, I recommend identifying people's needs for your product. Start selling, evaluate scaling opportunities, and only in case of success, spend money on branding and marketing. Otherwise, you will get an attractive picture that will not have a proven business model.